rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations as relationship management
    sub title: a relational approach to the study and practice of public relations
  name:
    name part: Ledingham, John A.
  name:
    name part: Bruning, Stephen D.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    place:
      place term: Mahwah, N.J
    publisher: L. Erlbaum
    date issued: 2000
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvii, 255 pages).
  abstract: "The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--Jacket.
  table of contents: Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
  note: edited by John A. Ledingham, Stephen D. Bruning.
  note: Includes bibliographical references and indexes.
  subject:
    topic: Public relations
    topic: Management
  subject:
    topic: Communication in organizations
  subject:
    topic: Corporations
    topic: Public relations
  subject:
    topic: Relations publiques
    topic: Gestion
  subject:
    topic: Communication dans les organisations
  subject:
    topic: Entreprises
    topic: Relations publiques
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Public Relations
  subject:
    topic: Communication in organizations
  subject:
    topic: Corporations
    topic: Public relations
  subject:
    topic: Public relations
    topic: Management
  classification: HD59 .P785 2000eb
  classification: 659.2
  related item:
    title info:
      title: Public relations as relationship management
    origin info:
      publisher: Mahwah, N.J. : L. Erlbaum, 2000
    identifier: (DLC) 99013642
    identifier: (OCoLC)40683517
  related item:
    title info:
      title: LEA's communication series
  identifier: 0585165351
  identifier: 9780585165356
  identifier: 0805841032
  identifier: 9780805841039
  identifier: 9781410604668
  identifier: 1410604667
  identifier: 9780805830507
  identifier: 0805830502
  identifier: 99013642
  identifier: http://search.ebscohost.com/login.aspx
  record info:
    record content source: N$T
    record creation date: 000807
    record change date: 20190114101359.0
    record identifier: ocm44957821
    language of cataloging:
      language term: eng