rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Promotional strategy
    sub title: Managing the marketing communications process
  name:
    name part: Engel, J.
  name:
    name part: Kinnear, T.
  name:
    name part: Warshaw, M.
  name:
    name part: Irwin
  type of resource: text
  origin info:
    place:
      place term: gr
    place:
      place term: Chicago
    publisher: Irwin
    date issued: 1994
    edition: 8th
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 624σελ. : εικ.
  subject:
    topic: ΔΙΑΦΗΜΙΣΗ
  subject:
    topic: Μάνατζμεντ
  subject:
    topic: Μάρκετινγκ
  identifier: 0256082049
  record info:
    record content source: GrPaTEI
    record creation date: 991111
    record identifier: GR-MES1510
    language of cataloging:
      language term: gre