rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising
    sub title: principles and practice
  name:
    name part: Burnett, John
  name:
    name part: Moriarty, Sandra
  name:
    name part: Wells, William D.
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: Englewood Cliffs
    publisher: Prentice-Hall
    date issued: c1992
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxv, 692, [39]σ. : εικ., πίν.
  subject:
    topic: ADVERTISERS
  subject:
    topic: Advertising
  subject:
    topic: ADVERTISING AGENCIES
  subject:
    topic: CONSUMERS
  subject:
    topic: Marketing
  subject:
    topic: MISCELLANEOUS ADVERTISING
  subject:
    topic: Sales promotion
  subject:
    topic: ΔΙΑΦΗΜΙΖΟΜΕΝΟΙ
  subject:
    topic: ΔΙΑΦΗΜΙΣΗ
  subject:
    topic: Διαφήμιση
  subject:
    topic: ΔΙΑΦΗΜΙΣΤΕΣ
  subject:
    topic: ΔΙΑΦΗΜΙΣΤΙΚΑ ΓΡΑΦΕΙΑ
  subject:
    topic: ΚΑΤΑΝΑΛΩΤΕΣ
  subject:
    topic: Μέσα μαζικής ενημέρωσης
  identifier: 0130162051
  record info:
    record content source: GrPaTEI
    record creation date: 991022
    record identifier: GR-Patra2204
    language of cataloging:
      language term: gre