rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing management
    sub title: planning, implementation and control
  name:
    name part: Cilligan, Colin
  name:
    name part: Pearson, David J.
  name:
    name part: Wilson, Richard M.
  type of resource: text
  origin info:
    place:
      place term: xxk
    place:
      place term: Oxford
    publisher: Butterworth-Heinemann
    date issued: c1992
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 644σ.
  note: Bibliography: p.616-634
  subject:
    topic: IMPLEMENTATION
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: PLANNING
  subject:
    topic: STRATEGIC MANAGEMENT
  subject:
    topic: STRATEGIC MARKETING
  subject:
    topic: ΔΙΟΙΚΗΣΗ
  subject:
    topic: ΕΛΕΓΧΟΣ
  subject:
    topic: Οργάνωση
  subject:
    topic: ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ
  subject:
    topic: ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ
  subject:
    topic: ΣΤΡΑΤΗΓΙΚΟ ΜΑΡΚΕΤΙΝΓΚ
  subject:
    topic: ΣΤΡΑΤΗΓΙΚΟ ΜΑΡΚΕΤΙΝΓΚ
  subject:
    topic: ΣΧΕΔΙΑΣΜΟΣ
  identifier: 0750603291
  record info:
    record content source: GrPaTEI
    record creation date: 991022
    record identifier: GR-Patra2300
    language of cataloging:
      language term: gre