rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing communications
  name:
    name part: Griffin, Tom
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: xxk
    place:
      place term: Oxford
    publisher: Butterworth-Heinemann
    date issued: c1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 456σ. : εικ., πίν.
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές
  subject:
    topic: INTERNATIONAL COMMUNICATIONS
  subject:
    topic: Marketing
  subject:
    topic: MEDIA
  subject:
    topic: Διαφήμιση
  subject:
    topic: ΔΙΕΘΝΕΙΣ ΕΠΙΚΟΙΝΩΝΙΕΣ
  subject:
    topic: Μαρκετινγκ
  subject:
    topic: Μαρκετινγκ
  subject:
    topic: Μέσα μαζικής ενημέρωσης
  related item:
    title info:
      title: The marketing series
  identifier: 0750605529
  record info:
    record content source: GrPaTEI
    record creation date: 991022
    record identifier: GR-Patra2360
    language of cataloging:
      language term: gre