rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Communicating globally
    sub title: an integrated marketing approach
  name:
    name part: Schultz, Don E.
    role:
      role term: creator
    role:
      role term: συγγραφέας.
  name:
    name part: Kitchen, Philip J.
    role:
      role term: συγγραφέας.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Palgrave
    date issued: c2000
    date issued: 2000
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 280 σ. : εικ. ; 24 εκ.
  target audience: general
  note: Don E. Schultz, Philip J. Kitchen.
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 267-273) και ευρετήριο.
  subject:
    topic: Διεθνής επικοινωνία
  subject:
    topic: Μάρκετινγκ εξαγωγών
  classification: 658.848
  identifier: 0844225223
  record info:
    record content source: GR-PaULI
    record creation date: 990728
    record change date: 20240422115643.0
    record identifier: GR-Patra25831
    language of cataloging:
      language term: gre