http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
J. Craig Andrews, Terence A. Shimp ; επιμέλεια-μετάφραση Ανδρονίκη Κάβουρα ... [και ά.].
Τίτλος πρωτοτύπου: Advertising, promotion and other aspects of integrated marketing communications.
Advertising, promotion and other aspects of integrated marketing communications