http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a guide to setting the right objectives for more effective public engagement
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.