rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International Advertising and Communication
    sub title: Current Insights and Empirical Findings
  name:
    name part: Diehl, Sandra
    role:
      role term: creator
  name:
    name part: Terlutter, Ralf
  origin info:
    place:
      place term: Wiesbaden
    publisher: Deutscher UniversitΓ€ts-Verlag β£ GWV Fachverlage GmbH, Wiesbaden
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    extent: v.: digital
  note: edited by Sandra Diehl, Ralf Terlutter
  subject:
    topic: Economics
  subject:
    topic: Marketing
  subject:
    topic: Economics/Management Science
  subject:
    topic: Marketing
  identifier: 9783835057029
  identifier: http://dx.doi.org/10.1007/3-8350-5702-2
  location:
    physical location: GR-PaULI ΠΑΤΡΑ ΒΚΠ
  record info:
    record content source: GR-PaULI
    record creation date: 090513
    record change date: 20210117201724.0
    record identifier: 10072511