rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Total relationship marketing
    sub title: from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm
  name:
    name part: Gummesson, Evert
    name part: 1936-
    role:
      role term: creator
    role:
      role term: συγγραφέας.
  type of resource: text
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam
    publisher: Butterworth-Heinemann
    date issued: 2002 [ανατύπωση 2003]
    date issued: 2003
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 350 σ. ; 26 εκ.
  target audience: general
  note: Evert Gummesson.
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
  subject:
    topic: Διαχείριση πελατειακών σχέσεων
  subject:
    topic: Επικοινωνία στο μάρκετινγκ
  subject:
    topic: Μάρκετινγκ
  classification: 658.812
  identifier: 0750654074
  record info:
    record content source: GR-PaULI
    record creation date: 080122
    record change date: 20201211102918.0
    record identifier: GR-AiPI-156339
    language of cataloging:
      language term: gre