rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Integrated marketing communications in advertising and promotion
  name:
    name part: Shimp, Terence A.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ohu
    place:
      place term: Mason, Ohio
    publisher: Thomson South-Western
    date issued: c2007
    date issued: 2007
    edition: 7th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 629 σ. : εικ. ; 29 εκ.
  target audience: general
  note: Terence A. Shimp.
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
  subject:
    topic: Διαφήμιση
  subject:
    topic: Επικοινωνία στο μάρκετινγκ
  subject:
    topic: Πώληση
    topic: Προώθηση
    topic: Σχεδιασμός
  subject:
    topic: Μάρκετινγκ
  classification: 659.1
  identifier: 0324408080
  record info:
    record content source: GR-PaULI
    record creation date: 080122
    record change date: 20240227122016.0
    record identifier: GR-AiPI-158027
    language of cataloging:
      language term: gre