Online Video Revolution How to Reinvent and Market Your Business Using Video /

• Main Author: Cecil, John (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
• Subjects: Business.; Marketing.; Market research.; Leadership.; Industrial management > Environmental aspects.; Business and Management.; Sustainability Management.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.
• Physical Description: XI, 208 p. online resource.
• ISBN: 9781137511249

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.