rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Intuitive Customer
    sub title: 7 Imperatives For Moving Your Customer Experience to the Next Level
  name:
    name part: Shaw, Colin.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Hamilton, Ryan.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 216 p. 23 illus. online resource.
  abstract: Consumers are unreasonable – but they're not stupid. We all like to think we make rational choices. But thirty years' of research has shown that what we actually do is make instinctive, 'gut' choices and then reverse engineer a set of rational criteria to justify that choice in order to fool ourselves into believing that we are not being unreasonable. The funny thing is that those gut choices consumers make are often better than the ones they make when they actively and rationally consider their options. In other words – consumers are sensibly unreasonable. The problem is that a lot of marketing is reasonable – but stupid. Why does every marketing brochure include a list of features and benefits that are based on the assumption that consumers are making a logical, cognitive choice? We know that they are not, but we keep doing it! By concentrating on providing cognitive solutions to emotional needs, marketing is trying to solve the wrong problem. What matters is how customers feel. You need to understand what makes consumers behave a certain way and then use that knowledge to shape the experience you deliver to the customer. This book is about Behavioral Economics and consumer psychology. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational) and others, Shaw and Hamilton unpack this new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
  note: by Colin Shaw, Ryan Hamilton.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Market research
  subject:
    topic: Leadership
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Development economics
  subject:
    topic: Economic sociology
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Organization
  subject:
    topic: Organizational Studies, Economic Sociology
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Development Economics
  subject:
    topic: Market Research/Competitive Intelligence
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781137534309
  identifier: http://dx.doi.org/10.1057/978-1-137-53430-9
  record info:
    record creation date: 160820
    record change date: 20160831031101.0
    record identifier: 978-1-137-53430-9