rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Professionalizing Public Relations
    sub title: History, Gender and Education
  name:
    name part: Fitch, Kate.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 154 p. online resource.
  abstract: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors. .
  table of contents: Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.
  note: by Kate Fitch.
  subject:
    topic: Business
  subject:
    topic: Public relations
  subject:
    topic: Industrial sociology
  subject:
    topic: Business and Management
  subject:
    topic: Corporate Communication/Public Relations
  subject:
    topic: Corporate Communication/Public Relations
  subject:
    topic: Sociology of Work
  classification: HD59-HD59.6
  classification: 659.2
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781137573094
  identifier: http://dx.doi.org/10.1057/978-1-137-57309-4
  record info:
    record creation date: 160729
    record change date: 20160729131533.0
    record identifier: 978-1-137-57309-4