rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Digital Stractics
    sub title: How Strategy Met Tactics and Killed the Strategic Plan
  name:
    name part: Outram, Chris.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXV, 160 p. online resource.
  abstract: In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.
  note: by Chris Outram.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Management
  subject:
    topic: Leadership
  subject:
    topic: Industrial management
  subject:
    topic: Operations research
  subject:
    topic: Decision making
  subject:
    topic: Development economics
  subject:
    topic: Business and Management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Development Economics
  subject:
    topic: Operation Research/Decision Theory
  subject:
    topic: Innovation/Technology Management
  classification: HD28-70
  classification: 658.4092
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781137574831
  identifier: http://dx.doi.org/10.1007/978-1-137-57483-1
  record info:
    record creation date: 160223
    record change date: 20160805162033.0
    record identifier: 978-1-137-57483-1