rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: North American Perspectives on the Development of Public Relations
    sub title: Other Voices
  name:
    name part: Watson, Tom.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 141 p. online resource.
  abstract: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history. Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
  table of contents: Introduction (Tom Watson) -- Chapter 1 United States – antecedents and proto-PR (Cayce Myers) -- Chapter 2 United States – development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector) -- Chapter 3 Canada – development and expansion of public relations (Amy Thurlow) -- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn) -- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin) -- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson) -- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin) -- Chapter 8 The historiography of North American public relations (Karla K. Gower).
  note: edited by Tom Watson.
  subject:
    topic: Business
  subject:
    topic: Public relations
  subject:
    topic: International business enterprises
  subject:
    topic: Business and Management
  subject:
    topic: Corporate Communication/Public Relations
  subject:
    topic: International Business
  classification: HD59-HD59.6
  classification: 659.2
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: National Perspectives on the Development of Public Relations
  identifier: 9781349950447
  identifier: http://dx.doi.org/10.1057/978-1-349-95044-7
  record info:
    record creation date: 161210
    record change date: 20161210160255.0
    record identifier: 978-1-349-95044-7