rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advances in Corporate Branding
  name:
    name part: Balmer, John M. T.
    role:
      role term: editor.
  name:
    name part: Powell, Shaun M.
    role:
      role term: editor.
  name:
    name part: Kernstock, Joachim.
    role:
      role term: editor.
  name:
    name part: Brexendorf, Tim Oliver.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIII, 205 p. online resource.
  abstract: This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
  table of contents: Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .
  note: edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf.
  subject:
    topic: Business
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: Leadership
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Business and Management
  subject:
    topic: Customer Relationship Management
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Organization
  classification: HF5415.5-HF5415.53
  classification: 658.812
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Journal of Brand Management: Advanced Collections
  identifier: 9781352000085
  identifier: http://dx.doi.org/10.1057/978-1-352-00008-5
  record info:
    record creation date: 170119
    record change date: 20180110141521.0
    record identifier: 978-1-352-00008-5