rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advances in Chinese Brand Management
  name:
    name part: Balmer, John M. T.
    role:
      role term: editor.
  name:
    name part: Chen, Weifeng.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: X, 354 p. online resource.
  abstract: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.
  table of contents: Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the…
  note: edited by John M. T. Balmer, Weifeng Chen.
  subject:
    topic: Business
  subject:
    topic: Market research
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: International business enterprises
  subject:
    topic: Business and Management
  subject:
    topic: Customer Relationship Management
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: International Business
  classification: HF5415.5-HF5415.53
  classification: 658.812
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Journal of Brand Management: Advanced Collections
  identifier: 9781352000115
  identifier: http://dx.doi.org/10.1057/978-1-352-00011-5
  record info:
    record creation date: 170119
    record change date: 20170119021421.0
    record identifier: 978-1-352-00011-5