rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
  name:
    name part: Viswanathan, Madhu.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Gajendiran, S.
    role:
      role term: author.
  name:
    name part: Venkatesan, R.
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: ne
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIV, 223 p. online resource.
  abstract: This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
  table of contents: Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program – Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program – Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research.
  note: by Madhu Viswanathan, S. Gajendiran, R. Venkatesan.
  subject:
    topic: Education
  subject:
    topic: Marketing
  subject:
    topic: Entrepreneurship
  subject:
    topic: School management and organization
  subject:
    topic: School administration
  subject:
    topic: Education
  subject:
    topic: Administration, Organization and Leadership
  subject:
    topic: Education, general
  subject:
    topic: Marketing
  subject:
    topic: Entrepreneurship
  classification: LB2801-3095
  classification: 371.2
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Education in the Asia-Pacific Region: Issues, Concerns and Prospects ; 12
  identifier: 9781402057694
  identifier: http://dx.doi.org/10.1007/978-1-4020-5769-4
  record info:
    record creation date: 100301
    record change date: 20151204181358.0
    record identifier: 978-1-4020-5769-4