rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Agile Marketing
  name:
    name part: Accardi-Petersen, Michelle.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 248 p. online resource.
  abstract: Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
  note: by Michelle Accardi-Petersen.
  subject:
    topic: Business
  subject:
    topic: Management science
  subject:
    topic: Business and Management
  subject:
    topic: Business and Management, general
  classification: HF4999.2-6182
  classification: HD28-70
  classification: 650
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781430233169
  identifier: http://dx.doi.org/10.1007/978-1-4302-3316-9
  record info:
    record creation date: 120124
    record change date: 20151204150055.0
    record identifier: 978-1-4302-3316-9