rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Personas - User Focused Design
  name:
    name part: Nielsen, Lene.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxk
    date issued: 2019
    edition: 2nd ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: IX, 170 p. 47 illus., 34 illus. in color. online resource.
  abstract: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years' experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method - 10 Steps to Personas. This second edition of Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.
  table of contents: Introduction - Stories About Users -- A Slice of the World -- Finding the Connections -- Persona Writing -- Personas in Use -- Making Your Personas Live -- Going Global - International Personas -- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda -- Benefits and Challenges of Personas.
  note: by Lene Nielsen.
  subject:
    topic: User interfaces (Computer systems)
  subject:
    topic: Special purpose computers
  subject:
    topic: Application software
  subject:
    topic: Arts
  subject:
    topic: User Interfaces and Human Computer Interaction
  subject:
    topic: Special Purpose and Application-Based Systems
  subject:
    topic: Information Systems Applications (incl. Internet)
  subject:
    topic: Arts
  classification: QA76.9.U83
  classification: QA76.9.H85
  classification: 005.437
  classification: 4.019
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Human-Computer Interaction Series
  identifier: 9781447174271
  identifier: https://doi.org/10.1007/978-1-4471-7427-1
  record info:
    record creation date: 190208
    record change date: 20191025102112.0
    record identifier: 978-1-4471-7427-1