rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: E-Commerce Strategy
    sub title: Text and Cases
  name:
    name part: Mohapatra, Sanjay.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVIII, 262 p. online resource.
  abstract: This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.
  table of contents: Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.
  note: by Sanjay Mohapatra.
  subject:
    topic: Business
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: E-commerce
  subject:
    topic: Business and Management
  subject:
    topic: IT in Business
  subject:
    topic: e-Commerce/e-business
  subject:
    topic: Information Systems Applications (incl. Internet)
  classification: HF54.5-54.56
  classification: 650
  classification: 658.05
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Springer Texts in Business and Economics
  identifier: 9781461441427
  identifier: http://dx.doi.org/10.1007/978-1-4614-4142-7
  record info:
    record creation date: 121009
    record change date: 20151204165449.0
    record identifier: 978-1-4614-4142-7