rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic Urban Health Communication
  name:
    name part: Okigbo, Charles C.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVII, 225 p. 11 illus. online resource.
  abstract: Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
  table of contents: Strategy: What It Is -- Strategic Communication Campaigns. - Urbanization, Population, and Health Myths: Addressing Common Misconceptions with Strategic Health Communication -- “Soaps” for Social and Behavioral Change -- Strategic Health Communication in Urban Settings: A Template for Training Modules -- Risk, Crisis, and Emergency Communication in Developing Countries: Identifying the Needs of Urban Populations -- Strategic Health Communication for Cancer Prevention -- Strategic Health Communication: Making a Difference in Reproductive Health -- Integrating HIV/FP Programs: Opportunities for Strategic Communication -- Communicating for Action: Tackling Health Inequity in Urban Areas -- Beyond Thinking and Planning Strategically to Improve Urban Residents’ Health -- Health Communication Strategies for Sustainable Development in a Globalized World Urbanization and Strategic Health Communication in India -- Urban Health Communication Strategy of Pro-poor Growth for Sustained Improvement in Health in South Asia -- The Role of Sports in Strategic Health Promotion in an Urban Slum Setting -- The Internet as a Sex Education Tool: A Case Study of an Online Thai Discussion Board -- Advertising and Childhood Obesity in China.
  note: edited by Charles C. Okigbo.
  subject:
    topic: Medicine
  subject:
    topic: Marketing
  subject:
    topic: Health promotion
  subject:
    topic: Health psychology
  subject:
    topic: Medicine & Public Health
  subject:
    topic: Health Promotion and Disease Prevention
  subject:
    topic: Marketing
  subject:
    topic: Health Psychology
  classification: RA427.8
  classification: 613
  classification: 614.44
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781461493358
  identifier: http://dx.doi.org/10.1007/978-1-4614-9335-8
  record info:
    record creation date: 131205
    record change date: 20151204170338.0
    record identifier: 978-1-4614-9335-8