rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bottlenecks
    sub title: Aligning UX Design with User Psychology
  name:
    name part: Evans, David C.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXI, 260 p. 122 illus., 115 illus. in color. online resource.
  abstract: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. I nnovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs .
  table of contents: Part I: The Bottlenecks of Attention -- Chapter 1: Foveal Acuity -- Chapter 2: Task Orientation -- Chapter 3: Attentional Focus -- Chapter 4: Gestalt Perception -- Part II: The Bottlenecks of Perception -- Chapter 5: Depth Perception -- Chapter 6: Motion Perception -- Part III: The Bottlenecks of Memory -- Chapter 7: Working Memory -- Chapter 8: Signal Detection Theory -- Chapter 9: Long-term Memory -- Chapter 10: Encoding and Retrieval -- Part IV: The Bottlenecks of Disposition -- Chapter 11: Personality -- Chapter 12: Development -- Chapter 13: Needs -- Chapter 14: Fun -- Part V: The Bottlenecks of Motivation -- Chapter 15: Schedules of Reinforcement -- Chapter 16: Escalating Commitment -- Chapter 17: Approach Avoidance -- Chapter 18: Routes to Persuasion -- Part VI: The Bottlenecks of Social Influence -- Chapter 19: Social Capital -- Chapter 20: Group Polarization -- Chapter 21: Social Influence -- Part VII: Then we will be maximally receptive to it and reward you with a viral cascade that has the potential to reach -- Chapter 22: Receptivity Thresholds -- Chapter 23: Six Degrees of Recommendation -- Chapter 24: Epilogue.- .
  note: by David C. Evans.
  subject:
    topic: Computer science
  subject:
    topic: Social media
  subject:
    topic: User interfaces (Computer systems)
  subject:
    topic: Application software
  subject:
    topic: Computer Science
  subject:
    topic: User Interfaces and Human Computer Interaction
  subject:
    topic: Applied Psychology
  subject:
    topic: Computer Appl. in Social and Behavioral Sciences
  subject:
    topic: Digital/New Media
  subject:
    topic: Social Media
  subject:
    topic: Game Development
  classification: QA76.9.U83
  classification: QA76.9.H85
  classification: 005.437
  classification: 4.019
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781484225806
  identifier: http://dx.doi.org/10.1007/978-1-4842-2580-6
  record info:
    record creation date: 170211
    record change date: 20170803021117.0
    record identifier: 978-1-4842-2580-6