rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to Google Analytics
    sub title: A Guide for Absolute Beginners
  name:
    name part: Kelsey, Todd.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIII, 141 p. 295 illus., 244 illus. in color. online resource.
  abstract: Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification.
  table of contents: Chapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification.
  note: by Todd Kelsey.
  subject:
    topic: Business
  subject:
    topic: Internet marketing
  subject:
    topic: Business and Management
  subject:
    topic: Online Marketing/Social Media
  subject:
    topic: Big Data
  classification: HF5415.1265
  classification: 658.872
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781484228296
  identifier: http://dx.doi.org/10.1007/978-1-4842-2829-6
  record info:
    record creation date: 170620
    record change date: 20170620123842.0
    record identifier: 978-1-4842-2829-6