rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Create and Deliver a Killer Product Demo
    sub title: Tips and Tricks to Wow Your Customers
  name:
    name part: Santolalla, Oscar.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: xxu
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XII, 91 p. 7 illus. online resource.
  abstract: Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs? What You'll Learn: Apply a simple step-by-step method to create effective product demonstrations Know the 5 steps to create a wow moment Study the first exhaustive analysis of product demos that made history: Douglas Engelbart's Mother of All Demos; Steve Job's Macintosh, iPod, and iPhone; and many more Avoid common mistakes and maximize your presence as a technical presenter Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc. Be aware of trends in technology for product demos.
  table of contents: Chapter 1: Introduction -- Chapter 2: Killer Product Demos -- Chapter 3: How to Craft Your Demo -- Chapter 4: Unique Demo Structures and Timelines -- Chapter 5: Create a Wow Moment -- Chapter 6: Dissection of Amazing Product Demos -- Chapter 7: Preparation -- Chapter 8: How to Avoid Common Glitches -- Chapter 9: Weapons for Delivering Effective Technical Presentations -- Chapter 10: Trends in Technology -- Chapter 11: Demo Your Product. Sell a Dream -- Appendix A: Structure of a Product Demo Template -- Appendix B: 5 Steps to Create a WOW Moment Template -- Appendix C: Product Demo Success Checklist.-.
  note: by Oscar Santolalla.
  subject:
    topic: Public relations
  subject:
    topic: Management information systems
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Corporate Communication/Public Relations
  subject:
    topic: Software Management
  subject:
    topic: Branding
  classification: HD59-59.6
  classification: 659.2
  related item:
    title info:
      title: Springer eBooks
  identifier: 9781484239544
  identifier: https://doi.org/10.1007/978-1-4842-3954-4
  record info:
    record creation date: 181210
    record change date: 20191024041459.0
    record identifier: 978-1-4842-3954-4