rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Applying Behavioural Science to the Private Sector
    sub title: Decoding What People Say and What They Do
  name:
    name part: Rubinstein, Helena.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 137 p. online resource.
  abstract: This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges. Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.
  table of contents: Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don't use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren't good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science.
  note: by Helena Rubinstein.
  subject:
    topic: Industrial psychology
  subject:
    topic: Personality
  subject:
    topic: Social psychology
  subject:
    topic: Community psychology
  subject:
    topic: Environmental psychology
  subject:
    topic: Economics-Psychological aspects
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Industrial and Organizational Psychology
  subject:
    topic: Personality and Social Psychology
  subject:
    topic: Community and Environmental Psychology
  subject:
    topic: Economic Psychology
  subject:
    topic: Consumer Behavior
  classification: HF5548.7-5548.85
  classification: 158.7
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783030016982
  identifier: https://doi.org/10.1007/978-3-030-01698-2
  record info:
    record creation date: 181119
    record change date: 20191025103155.0
    record identifier: 978-3-030-01698-2