rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Finding New Ways to Engage and Satisfy Global Customers
    sub title: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
  name:
    name part: Rossi, Patricia.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: Krey, Nina.
    role:
      role term: editor.
    role:
      role term: edt
    role:
      role term: http://id.loc.gov/vocabulary/relators/edt
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XLVII, 956 p. 62 illus., 17 illus. in color. online resource.
  abstract: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
  table of contents: Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers' Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing - Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers' Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT's Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Var…
  table of contents: A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on "Autonomous Driving" -- Chapter 79. Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper's Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers' Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An .
  note: edited by Patricia Rossi, Nina Krey.
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Customer relations-Management
  subject:
    topic: Internet marketing
  subject:
    topic: Consumer Behavior
  subject:
    topic: Customer Relationship Management
  subject:
    topic: Online Marketing/Social Media
  classification: HF5415.34
  classification: 658.8342
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  identifier: 9783030025687
  identifier: https://doi.org/10.1007/978-3-030-02568-7
  record info:
    record creation date: 190401
    record change date: 20191028211632.0
    record identifier: 978-3-030-02568-7