rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Digital Business Models
    sub title: Concepts, Models, and the Alphabet Case Study
  name:
    name part: Wirtz, Bernd W.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: X, 247 p. online resource.
  abstract: The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook f…
  table of contents: Foundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business Model Innovation -- Google/Alphabet Case Study.
  note: by Bernd W. Wirtz.
  subject:
    topic: E-business
  subject:
    topic: Electronic commerce
  subject:
    topic: E-commerce
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Entrepreneurship
  subject:
    topic: e-Business/e-Commerce
  subject:
    topic: e-Commerce/e-business
  subject:
    topic: Organization
  subject:
    topic: Innovation/Technology Management
  subject:
    topic: Entrepreneurship
  classification: HF5548.32-5548.33
  classification: 658.87
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Progress in IS
  identifier: 9783030130053
  identifier: https://doi.org/10.1007/978-3-030-13005-3
  record info:
    record creation date: 190402
    record change date: 20191220125326.0
    record identifier: 978-3-030-13005-3