rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Toolbox for Marketing and Management
    sub title: Creative Concepts, Forecasting Methods, and Analytical Instruments
  name:
    name part: Kreutzer, Ralf T.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIX, 260 p. 116 illus., 104 illus. in color. online resource.
  abstract: Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.
  table of contents: Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.
  note: by Ralf T. Kreutzer.
  subject:
    topic: Marketing
  subject:
    topic: Statistics
  subject:
    topic: Leadership
  subject:
    topic: Marketing
  subject:
    topic: Statistics for Business, Management, Economics, Finance, Insurance
  subject:
    topic: Business Strategy/Leadership
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Management for Professionals
  identifier: 9783030138233
  identifier: https://doi.org/10.1007/978-3-030-13823-3
  record info:
    record creation date: 190503
    record change date: 20191029012508.0
    record identifier: 978-3-030-13823-3