Multimodal Communication A social semiotic approach to text and image in print and digital media /

• Κύριος συγγραφέας: Wong, May (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Semiotics.; Discourse analysis.; Sociolinguistics.; Communication.; Ethnology-Asia.; Discourse Analysis.; Language and Gender.; Media and Communication.; Asian Culture.

"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity...