rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Promotion of Education
    sub title: A Critical Cultural Social Marketing Approach
  name:
    name part: Harwood, Valerie.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: Murray, Nyssa.
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2019
    edition: 1st ed. 2019.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVII, 310 p. 14 illus., 13 illus. in color. online resource.
  abstract: This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
  table of contents: Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.
  note: by Valerie Harwood, Nyssa Murray.
  subject:
    topic: Education
  subject:
    topic: Educational sociology
  subject:
    topic: Higher education
  subject:
    topic: Educational sociology
  subject:
    topic: Education and sociology
  subject:
    topic: Motivation research (Marketing)
  subject:
    topic: Popular Science in Education
  subject:
    topic: Sociology of Education
  subject:
    topic: Higher Education
  subject:
    topic: Sociology of Education
  subject:
    topic: Consumer Behavior
  classification: LB1-3640
  classification: 370
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783030253004
  identifier: https://doi.org/10.1007/978-3-030-25300-4
  record info:
    record creation date: 191102
    record change date: 20191102121730.0
    record identifier: 978-3-030-25300-4