Thirty Years of Political Campaigning in Central and Eastern Europe

• Corporate Author: SpringerLink (Online service)
• Other Authors: Eibl, Otto (Editor, http://id.loc.gov/vocabulary/relators/edt), Gregor, Miloš (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Political Campaigning and Communication,
• Subjects: Communication.; Political communication.; Elections.; Europe-Politics and government.; Comparative politics.; Media and Communication.; Political Communication.; Electoral Politics.; European Politics.; Comparative Politics.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series...