rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Top Down Innovation
  name:
    name part: Cronin, Mary J.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: VII, 77 p. 4 illus. in color. online resource.
  abstract: This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.
  table of contents: The Challenge of Innovation -- Ford Finds Its Connection -- Netflix Switches Channels -- Nokia Drops the Torch -- Amazon Fast Tracks Information -- Stanford Spins out a Higher Education Tsunami -- Conclusion.
  note: by Mary J Cronin.
  subject:
    topic: Business
  subject:
    topic: Management science
  subject:
    topic: Management
  subject:
    topic: Industrial management
  subject:
    topic: Business and Management
  subject:
    topic: Business and Management, general
  subject:
    topic: Innovation/Technology Management
  classification: HF4999.2-6182
  classification: HD28-70
  classification: 650
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: SpringerBriefs in Business
  identifier: 9783319039015
  identifier: http://dx.doi.org/10.1007/978-3-319-03901-5
  record info:
    record creation date: 140102
    record change date: 20151204174223.0
    record identifier: 978-3-319-03901-5