rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Vertical Cooperative Advertising in Supply Chain Management
    sub title: A Game-Theoretic Analysis
  name:
    name part: Aust, Gerhard.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXII, 149 p. 34 illus. online resource.
  abstract: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
  table of contents: Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resumé.
  note: by Gerhard Aust.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Production management
  subject:
    topic: Operations research
  subject:
    topic: Decision making
  subject:
    topic: Game theory
  subject:
    topic: Management science
  subject:
    topic: Economic theory
  subject:
    topic: Business and Management
  subject:
    topic: Operations Management
  subject:
    topic: Economic Theory/Quantitative Economics/Mathematical Methods
  subject:
    topic: Operations Research, Management Science
  subject:
    topic: Marketing
  subject:
    topic: Operation Research/Decision Theory
  subject:
    topic: Game Theory, Economics, Social and Behav. Sciences
  classification: TS155-TS194
  classification: 658.5
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Contributions to Management Science
  identifier: 9783319116266
  identifier: http://dx.doi.org/10.1007/978-3-319-11626-6
  record info:
    record creation date: 141205
    record change date: 20151204182958.0
    record identifier: 978-3-319-11626-6