rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Multichannel Commerce
    sub title: A Consumer Perspective on the Integration of Physical and Electronic Channels
  name:
    name part: Trenz, Manuel.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 153 p. 30 illus. online resource.
  abstract: This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
  table of contents: Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
  note: by Manuel Trenz.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Production management
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: Sales management
  subject:
    topic: E-commerce
  subject:
    topic: Business and Management
  subject:
    topic: IT in Business
  subject:
    topic: e-Commerce/e-business
  subject:
    topic: Sales/Distribution
  subject:
    topic: Marketing
  subject:
    topic: Operations Management
  classification: HF54.5-54.56
  classification: 650
  classification: 658.05
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Progress in IS
  identifier: 9783319161150
  identifier: http://dx.doi.org/10.1007/978-3-319-16115-0
  record info:
    record creation date: 150323
    record change date: 20151204150354.0
    record identifier: 978-3-319-16115-0