rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Wine Queens
    sub title: Understanding the Role of Women in Wine Marketing
  name:
    name part: Ramšak, Mojca.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIII, 49 p. 3 illus. online resource.
  abstract: This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
  table of contents: The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
  note: by Mojca Ramšak.
  subject:
    topic: Business
  subject:
    topic: Cultural heritage
  subject:
    topic: Marketing
  subject:
    topic: Tourism
  subject:
    topic: Management
  subject:
    topic: Sociology
  subject:
    topic: Sex (Psychology)
  subject:
    topic: Gender expression
  subject:
    topic: Gender identity
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Gender Studies
  subject:
    topic: Cultural Heritage
  subject:
    topic: Tourism Management
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: SpringerBriefs in Business
  identifier: 9783319166612
  identifier: http://dx.doi.org/10.1007/978-3-319-16661-2
  record info:
    record creation date: 150319
    record change date: 20151204181722.0
    record identifier: 978-3-319-16661-2