rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
  name:
    name part: Hawes, Jon M.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXX, 683 p. online resource.
  abstract: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
  table of contents: Consumer Behavior and Addiction -- An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice -- Antecedents of Behavior Change -- Achieving Satisfaction with a Long-Term Service -- Using Fear Appeals for AIDS Prevention -- Measuring the Effectiveness of Emotional Commercials -- A Proposed Theoretical Model for Dyadic Marketing -- Bases for the Formation of Product Gender Images -- An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk -- Evidence of a New Brand’s Success -- Deviation from Price Expectation -- Life Begins when the Kids Leave Home and the Dog Dies -- A Health Oriented Explanation for Snacking Behavior -- Lifestyle Research in the Context of Household Economic Behavior -- An Exploratory Empirical Inquiry into Consumer Logistics -- The Diffusion of Innovations -- An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior -- A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East -- What is Time?: An Empirical Exploratory Investigation -- Debt Swap for Education -- The Interplay between Consumption and Politics in the Polish Economy -- The Mauiladora Program -- The U.S. Canada Free Trade Pact -- Global Branding Policies by the Big Three Soapmakers -- International Marketing Strategies of the U.S. Fast Food Franchises -- Global Sourcing -- Organizational Commitment and International Competitiveness -- Swedish Consumers Attitudes towards Imported Products -- A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers -- Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations -- Consumer Satisfaction with Foreign and Domestic Products -- Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore -- Franchising of U.S. Fast Food Chains in Hong Kong -- Building Exporting Capabilities -- Accelerated Change in the Pacific Rim -- Asp…
  table of contents: -- Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin -- Ebonics and Advertising to the Black Consumer -- Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix -- A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context -- Expert Systems -- Marketing and Economic Development -- Are Market Performance Discriminators of Consumer and Industrial Products Similar? -- The Tasks of Strategic Market Management -- A Methodology for the Joint Analysis of Moral Choice and Transshipment -- Relative Attractiveness of Rewards to Singaporean Salespersons -- Marketing for Product Use -- Characteristics of an Adopting Unit and Implementation of an Innovation -- Advertising Practices of Industrial Manufacturers -- Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers -- Life Style Segmentation in a Service Industry -- Marketing of Health Care Services -- Evaluating the Relevance of Marketing to Social Welfare Service Organizations -- Image as a Strategic Tool for Service Marketers -- Analyzing the Performance of Mass Transit Systems -- Frequent Flyer Programs -- High Tech Service Innovativeness -- Interactive Services Marketing.
  note: edited by Jon M. Hawes.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Leadership
  subject:
    topic: Sales management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Sales/Distribution
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  identifier: 9783319170558
  identifier: http://dx.doi.org/10.1007/978-3-319-17055-8
  record info:
    record creation date: 150512
    record change date: 20151204163755.0
    record identifier: 978-3-319-17055-8