rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Proceedings of the 1998 Multicultural Marketing Conference
  name:
    name part: Chebat, Jean-Charles.
    role:
      role term: editor.
  name:
    name part: Oumlil, A. Ben.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIX, 538 p. online resource.
  abstract: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
  table of contents: Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
  note: edited by Jean-Charles Chebat, A. Ben Oumlil.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Leadership
  subject:
    topic: Sales management
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Business Strategy/Leadership
  subject:
    topic: Sales/Distribution
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  identifier: 9783319173832
  identifier: http://dx.doi.org/10.1007/978-3-319-17383-2
  record info:
    record creation date: 150519
    record change date: 20151204150355.0
    record identifier: 978-3-319-17383-2