rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Online Political Communication
    sub title: How to Use the Web to Build Consensus and Boost Participation
  name:
    name part: Giansante, Gianluca.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XV, 188 p. 28 illus., 20 illus. in color. online resource.
  abstract: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
  table of contents: Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
  note: by Gianluca Giansante.
  subject:
    topic: Political science
  subject:
    topic: Public relations
  subject:
    topic: Political communication
  subject:
    topic: Communication
  subject:
    topic: Sociology
  subject:
    topic: Mass media
  subject:
    topic: Political Science and International Relations
  subject:
    topic: Political Communication
  subject:
    topic: Communication Studies
  subject:
    topic: Corporate Communication/Public Relations
  subject:
    topic: Media Research
  classification: JA85-85.2
  classification: 320.014
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319176178
  identifier: http://dx.doi.org/10.1007/978-3-319-17617-8
  record info:
    record creation date: 150522
    record change date: 20151204160344.0
    record identifier: 978-3-319-17617-8