rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Innovations in Social Marketing and Public Health Communication
    sub title: Improving the Quality of Life for Individuals and Communities
  name:
    name part: Wymer, Walter.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2015
    edition: 1st ed. 2015.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: VII, 389 p. 43 illus., 27 illus. in color. online resource.
  abstract: This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
  table of contents: Part I. Theoretical Developments -- Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer -- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele -- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee -- Chapter 4. Does context matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton -- Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall -- Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan -- Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden -- Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodríguez -- Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche -- Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves -- Part II. Applied Research -- Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry -- Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Potentia…
  note: edited by Walter Wymer.
  subject:
    topic: Social sciences
  subject:
    topic: Marketing
  subject:
    topic: Medical research
  subject:
    topic: Quality of life
  subject:
    topic: Social Sciences
  subject:
    topic: Quality of Life Research
  subject:
    topic: Marketing
  subject:
    topic: Quality of Life Research
  classification: HN25
  classification: 306
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Applying Quality of Life Research, Best Practices
  identifier: 9783319198699
  identifier: http://dx.doi.org/10.1007/978-3-319-19869-9
  record info:
    record creation date: 151006
    record change date: 20151204174942.0
    record identifier: 978-3-319-19869-9