Confessions of the Pricing Man How Price Affects Everything /

• Main Author: Simon, Hermann (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Copernicus, 2015.
• Edition: 1st ed. 2015.
• Subjects: Business.; Marketing.; Management.; Leadership.; Microeconomics.; Business and Management.; Business Strategy/Leadership.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.   In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens o...

Table of Contents:

• Preface: Confessions
• Chapter 1 My first painful encounters with prices
• Chapter 2 Everything revolves around price
• Chapter 3 The strange psychology of pricing
• Chapter 4 Price positioning: High or Low
• Chapter 5 Prices and profit
• Chapter 6 Prices and decisions
• Chapter 7 Price differentiation: The high art
• Chapter 8 Innovations in pricing
• Chapter 9 Pricing in crises and price wars
• Chapter 10 What the CEO needs to do.