rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services Marketing Cases in Emerging Markets
    sub title: An Asian Perspective
  name:
    name part: Roy, Sanjit Kumar.
    role:
      role term: editor.
  name:
    name part: Mutum, Dilip S.
    role:
      role term: editor.
  name:
    name part: Nguyen, Bang.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: X, 184 p. 28 illus., 24 illus. in color. online resource.
  abstract: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
  table of contents: Service experience and co-creation -- Service branding and Servicescapes -- Transformative services.
  note: edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Globalization
  subject:
    topic: Markets
  subject:
    topic: Service industries
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Services
  subject:
    topic: Emerging Markets/Globalization
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319329703
  identifier: http://dx.doi.org/10.1007/978-3-319-32970-3
  record info:
    record creation date: 160908
    record change date: 20160908161426.0
    record identifier: 978-3-319-32970-3