rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic Innovative Marketing
    sub title: 4th IC-SIM, Mykonos, Greece 2015
  name:
    name part: Kavoura, Androniki.
    role:
      role term: editor.
  name:
    name part: Sakas, Damianos P.
    role:
      role term: editor.
  name:
    name part: Tomaras, Petros.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXXVI, 764 p. 100 illus., 60 illus. in color. online resource.
  abstract: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
  table of contents: Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015) -- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions -- Ambient Media in the View of the General Public and Their Relation to This Communication Form -- Generation Y Marketing – The Path to Achievement of Successful Marketing Results Among the Young Generation -- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event -- The Role of Gender in the Construction of Self Through Fashion Brands -- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context -- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector -- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Knowledge Management and Employee General Competencies in Accounting Firms -- Personal Characteristics and Job Satisfaction of Greek Banking Employees -- Social Networking Sites’ Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students -- Personal Characteristics and Organizational Culture of Greek Banking Employees -- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa -- Led to Change or Change to Lead? -- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook -- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media -- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies -- IMC Strategies of Festivals in Destination Branding -- Tourism Innovation: Theoretical and Empirical Review -- The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events -- E-Services Development in the Collaborative World -- Business Transformation Through Service Science: A Path for Business Continuity -- The Concept of Corporate Reputation Assessment Model – the Stock Market In…
  table of contents: Integrated Information -- The Communication Role for the Applying of Anchoring Pricing in the Information Sector -- An Analytical Framework for the Analysis of an Information Economy -- The Use of Social Media for Private Concerns in Organizations: An Interview Study -- Toward an Integrated Approach to Information Management: A Literature Review -- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) -- Retrieval and Dissemination of Information in Distributed and Wireless Environments -- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School -- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education -- A Framework for Communities of Practice in Radiotherapy -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study -- Hypatia Digital Library: A Text Classification Approach Based on Abstracts -- Reading Clubs: Current Trends and the Case of Greece. .
  note: edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.
  subject:
    topic: Business
  subject:
    topic: Marketing
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: Business and Management
  subject:
    topic: IT in Business
  subject:
    topic: Marketing
  subject:
    topic: Information Systems Applications (incl. Internet)
  classification: HF54.5-54.56
  classification: 650
  classification: 658.05
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Springer Proceedings in Business and Economics
  identifier: 9783319338651
  identifier: http://dx.doi.org/10.1007/978-3-319-33865-1
  record info:
    record creation date: 160926
    record change date: 20160926164025.0
    record identifier: 978-3-319-33865-1