New Luxury Management Creating and Managing Sustainable Value Across the Organization /

New Luxury Management Creating and Managing Sustainable Value Across the Organization /

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throug...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rigaud-Lacresse, Emmanuelle (Editor), Pini, Fabrizio Maria (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Series:Palgrave Advances in Luxury
Subjects:
Business.
Marketing.
Leadership.
Organization.
Planning.
Business logistics.
Business and Management.
Supply Chain Management.
Business Strategy/Leadership.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse)
  • Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun)
  • Part One: Discovering Luxury
  • Luxury Dynamics (Emmanuelle Rigaud-Lacresse)
  • Global Organisational Leadership for Luxury Companies (Karina Jensen)
  • Financial Reporting and Communication in the Luxury Industry (Laurent Hervé)
  • Part Two: Key Assets and Competencies for Value Creation in the Luxury Company
  • A Narrative Approach to Luxury Brands (Fabrizio Maria Pini)
  • Financial Valuation for Luxury Brands (Maria Ruiz Garcia)
  • Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier)
  • Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec)
  • Luxury and Prime Locations (Stephan Fourneau)
  • Part Three: Key Processes for Value Creation in Luxury Companies
  • Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca)
  • Supply Chain Management in the Luxury Industry (Alessandro Brun)
  • Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi)
  • Part Four: Growth for Value Creation in Luxury Industries
  • Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien)
  • Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli)
  • International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).

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