rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Renewable Energy
    sub title: Concepts, Business Models and Cases
  name:
    name part: Herbes, Carsten.
    role:
      role term: editor.
  name:
    name part: Friege, Christian.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XIII, 397 p. 131 illus., 20 illus. in color. online resource.
  abstract: This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
  table of contents: Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts -- Global Markets and Trends for Renewables -- Consumer Preferences for Renewable Energy -- Direct Selling of Renewable Energy Products -- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers -- Introducing Green Electricity as the Default Option -- Certificates in the Market for Renewable Energy in Germany -- Special Markets and New Business Models: Marketing of Biomethane -- Renewable Energies in the Contracting Market -- Renewable Energy in the Marketing of Tourism Companies -- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets -- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe -- Smart Battery Systems Driving Renewable Energy Markets -- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities of the Energy Transition -- Building a Renewables-Driven Power System. Successes and Challenges in Germany -- Marketing Renewable Energy in France -- Marketing Renewable Energy in the United Kingdom -- Marketing Renewable Energy in Italy -- Marketing Renewable Energy in Japan.
  note: edited by Carsten Herbes, Christian Friege.
  subject:
    topic: Business
  subject:
    topic: Renewable energy resources
  subject:
    topic: Energy policy
  subject:
    topic: Energy and state
  subject:
    topic: Marketing
  subject:
    topic: Renewable energy sources
  subject:
    topic: Alternate energy sources
  subject:
    topic: Green energy industries
  subject:
    topic: Business and Management
  subject:
    topic: Marketing
  subject:
    topic: Energy Policy, Economics and Management
  subject:
    topic: Renewable and Green Energy
  classification: HF5410-5417.5
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Management for Professionals
  identifier: 9783319464275
  identifier: http://dx.doi.org/10.1007/978-3-319-46427-5
  record info:
    record creation date: 170623
    record change date: 20170623145139.0
    record identifier: 978-3-319-46427-5