rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Older Tourist Behavior and Marketing Tools
  name:
    name part: Vigolo, Vania.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XVI, 176 p. 7 illus., 3 illus. in color. online resource.
  abstract: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses. .
  table of contents: Part I Defining the older tourist market -- 1 Population aging: challenges and opportunities for the tourism industry -- 2 Segmentation approaches to older tourists -- Part II Older tourist behavior: the demand-side perspective -- 3 Older tourists' travel planning behavior -- 4 Information and Communication Technologies: impacts on older tourists’ behavior -- 5 Hospitality and older tourists: a focus on accommodation choices -- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies -- 7 Strategic and operational marketing tools for older tourists.
  note: by Vania Vigolo.
  subject:
    topic: Business
  subject:
    topic: Internet marketing
  subject:
    topic: Information technology
  subject:
    topic: Business
    topic: Data processing
  subject:
    topic: Tourism
  subject:
    topic: Management
  subject:
    topic: Aging
  subject:
    topic: Business and Management
  subject:
    topic: Tourism Management
  subject:
    topic: Aging
  subject:
    topic: Online Marketing/Social Media
  subject:
    topic: Sociology of Family, Youth and Aging
  subject:
    topic: IT in Business
  classification: G149-180
  classification: 338.4791
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Tourism, Hospitality & Event Management
  identifier: 9783319477350
  identifier: http://dx.doi.org/10.1007/978-3-319-47735-0
  record info:
    record creation date: 170407
    record change date: 20170407082110.0
    record identifier: 978-3-319-47735-0