Visualizing Marketing From Abstract to Intuitive /

• Main Author: Kucuk, S. Umit (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Marketing.; Business and Management.

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and ther...

Table of Contents:

• 1. Marketing and Marketing Mix
• 2. Visualization of Product
• 3. Visualization of Price
• 4. Visualization of Place
• 5. Visualization of Promotion
• 6. Marketing Mix Modeling
• 7. The Transformation of Marketing Mix. .