rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Travel Marketing, Tourism Economics and the Airline Product
    sub title: An Introduction to Theory and Practice
  name:
    name part: Camilleri, Mark Anthony.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2018
    edition: 1st ed. 2018.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIV, 213 p. 10 illus. online resource.
  abstract: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
  table of contents: Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
  note: by Mark Anthony Camilleri.
  subject:
    topic: Tourism
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Communication
  subject:
    topic: Tourism Management
  subject:
    topic: Marketing
  subject:
    topic: Media and Communication
  classification: G149-180
  classification: 338.4791
  related item:
    title info:
      title: Springer eBooks
  related item:
    title info:
      title: Tourism, Hospitality & Event Management
  identifier: 9783319498492
  identifier: https://doi.org/10.1007/978-3-319-49849-2
  record info:
    record creation date: 171003
    record change date: 20191024012655.0
    record identifier: 978-3-319-49849-2