rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer Perception of Product Risks and Benefits
  name:
    name part: Emilien, Gerard.
    role:
      role term: editor.
  name:
    name part: Weitkunat, Rolf.
    role:
      role term: editor.
  name:
    name part: Lüdicke, Frank.
    role:
      role term: editor.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: electronic resource
    reformatting quality: access
    form: remote
    extent: XXIV, 596 p. 55 illus., 23 illus. in color. online resource.
  abstract: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. .
  table of contents: Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility. .
  note: edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke.
  subject:
    topic: Market research
  subject:
    topic: Public health
  subject:
    topic: Statistics
  subject:
    topic: Behavioral economics
  subject:
    topic: Health psychology
  subject:
    topic: Psychology
    topic: Methodology
  subject:
    topic: Psychological measurement
  subject:
    topic: Economics
  subject:
    topic: Behavioral/Experimental Economics
  subject:
    topic: Public Health
  subject:
    topic: Health Psychology
  subject:
    topic: Market Research/Competitive Intelligence
  subject:
    topic: Psychological Methods/Evaluation
  subject:
    topic: Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law
  related item:
    title info:
      title: Springer eBooks
  identifier: 9783319505305
  identifier: http://dx.doi.org/10.1007/978-3-319-50530-5
  record info:
    record creation date: 170316
    record change date: 20170316062939.0
    record identifier: 978-3-319-50530-5